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BRIEF:  Media Markt, Europe's largest retailer of consumer electronics, focused its communication activities for the first time on multichannel distribution services that provide a seamless shopping experience for consumers.

IDEA:  Based on the claim »If you want it, get it.« we portrayed regular people doing the craziest things to get their hands on cool electronic items. The subclaim »In the stores. On the Internet. Anytime.« promoted Media Markt's multichannel-service package.

EXECUTION:  A total of six TVCs showed amusing confessions of technology-loving consumers who find ingenious ways to get what they want. Three stories were aditionally implemented as native advertising into Germany's biggest tabloid »Bild«. OOH was the vanguard of the campaign and promoted the mulitchannel services across Germany. On facebook we asked people what they are willing to do for their favourite products and produced a unique piece of content from the best idea. This fully integrated campaign extended further to Mobile, PR and the POS.





By matching the sensationalist layout and and gossip jargon of Germany's biggest tabloid »BILD« our print ads were seamlessly integrated and told the stories of our hero characters just like native articles.

  • print campaign mediamarkt
  • print campaign mediamarkt
  • print campaign mediamarkt



By the motto of »How much do you want it?« Mediamarkts 1.7 Million facebook fans were asked what they are willing to do for electronic items worth 5.000€. Here's the winner.



Client:  Mediamarkt
Creative Agency:  Ogilvy & Mather, Frankfurt
CCO: Dr. Stephan Vogel
Executive Creative Director:  Felix Fenz
Creative Directors:  Nico Ammann, Sascha Dudic, Bent Kroggel
Art Directors:   Hendrik Frey, Constantin Camesasca, Tobias Ostry, Philipp Unterreiner, Christopher Büers
Copywriters:  Bent Kroggel, Sascha Dudic, Tobias Röben, Thorsten Buesser
Published:  October 2014