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Floating Bottle

Coca-Cola Germany asked us to make Coke Light stand out at the point of sale. What we came up with is no optical illusion – just an uplifting idea:
»The Floating Bottle«.

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Idea

BRIEF:  Coca-Cola Germany asked us for an idea to make Coke Light stand out at the point of sale.



IDEA:  What we came up with is no optical illusion – just an uplifting idea: »The Floating Bottle«.

EXECUTION:  250 mailings were sent to retailers in a testmarket. Each mailing contained strong neodym magnets and an application guideline.



RESULTS:  Sales went up significantly.

  • coca-cola light photography of floating bottle
  • coca-cola light packaging design of mailing

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Cre­dits

Client:  Coca-Cola, Germany
Creative Agency:  Ogilvy & Mather, Frankfurt
Executive Creative Director:  Felix Fenz
Creative Director:  Sascha Dudic
Art Directors:  Hendrik Frey, Philipp Unterreiner
Copywriter:  Thorsten Buesser
Account Management:  Michael Fucks, Matthias Jannke
Producer:  Oliver Kraege
Technical Director:  Jens Steffen
Published:  April 2015

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