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BRIEF:  In 2015 the iconic Coca-Cola Contour Bottle celebrated its 100th birthday. Coca-Cola asked us for an idea to get people involved.

IDEA:  We turned the Coke Bottle into a shareable birthday song with soundwaves forming the iconic shape of the Coke Bottle.

EXECUTION:  Via soundcloud everybody could share the song with their birthday buddies to social media channels like Facebook, Twitter, Youtube and Pinterest.

RESULTS:  The song was listened to over 50.000 times already on the first day. People even asked to play it on the radio to say happy birthday to their friends.



Client:  Coca-Cola, London
Creative Agency:  Ogilvy & Mather, Frankfurt
Creative Director:  Nico Ammann
Art Directors:  Philipp Unterreiner, Hendrik Frey, Constantin Camesasca
Copywriter:  Thorsten Buesser
Account Management:  Michael Fucks, Matthias Jannke
Producer:  Julia Staerkel
Music by:  Pearls Music Frankfurt, Thorsten Buesser
Technical Director:  Jens Steffen
Published:  April 2015