BRIEF: In 2015 the iconic Coca-Cola Contour Bottle celebrated its 100th birthday. Coca-Cola asked us for an idea to get people involved.
IDEA: We turned the Coke Bottle into a shareable birthday song with soundwaves forming the iconic shape of the Coke Bottle.
EXECUTION: Via soundcloud everybody could share the song with their birthday buddies to social media channels like Facebook, Twitter, Youtube and Pinterest.
RESULTS: The song was listened to over 50.000 times already on the first day. People even asked to play it on the radio to say happy birthday to their friends.
Client: Coca-Cola, London
Creative Agency: Ogilvy & Mather, Frankfurt
Creative Director: Nico Ammann
Art Directors: Philipp Unterreiner, Hendrik Frey, Constantin Camesasca
Copywriter: Thorsten Buesser
Account Management: Michael Fucks, Matthias Jannke
Producer: Julia Staerkel
Music by: Pearls Music Frankfurt, Thorsten Buesser
Technical Director: Jens Steffen
Published: April 2015